What Are We Marketing to Our Children?

Sometimes it’s tough as a parent to help your child make healthy food choices–it’s a challenge because we’re so often in a hurry and looking for quick solutions ourselves. But consider for a moment what the health of these children will be like if we keep letting them and ourselves succomb to the latest in marketing junk food to our kids. Here’s an excerpt from the Guardian. Read the complete article linked below to see how the research is being done from kids’ focus groups to hone in on how to effectively sell to our young. Who’s watching out for the health of our children? It really falls upon every parent, teacher, and administrator of children’s programs to get involved and be proactive about protecting our children.

From the Guardian: http://www.guardian.co.uk/food/Story/0,,1759888,00.html

“The average American child now spends about 25 hours a week watching television. That adds up to more than 1.5 months, non-stop, of TV every year. And that does not include the time spent in front of a screen watching videos, playing video games or using a computer.

Aside from going to school, American children now spend more time watching television than doing anything else except sleeping. The average British child spends two hours and 20 minutes every day watching television and 25 minutes playing video games. In the UK, more than half of children under the age of 16 have a television in their bedroom.

During the course of a year, the typical American child watches more than 40,000 TV commercials. About 20,000 of those ads are for junk food: soft drinks, sweets, breakfast cereals and fast food. That means American children now see a junk food ad every five minutes while watching TV – and see about three hours of junk food ads every week. American kids aren’t learning about food in the classroom. They’re being taught what to eat by the same junk food ads, repeating again and again.

Although the fast food chains in the US now spend more than $3bn every year on television advertising, another form of product promotion has proven even more effective. ‘The key to attracting kids,” one marketing publication says, “is toys, toys, toys.'”

What’s being done in Australia on a national level is a survey to see what the children are eating:

“AMA (Australian Medical Association) President, Dr Mukesh Haikerwal, said today there must be a National Nutrition Survey to get a true picture of what Australians of all ages are eating if we are to put in place strategies to turn back the obesity and overweight tide that is engulfing our children.” Read more.

As always, you can contact us at 866-741-2922 or HealthTutor@gmail.com


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